Internet marketing: Is Direct Email Marketing making its Comeback?

Internet marketing strategy:

Mention the phrase "Direct Email Marketing" to an Internet marketer, and he will most probably frown at it.

Back then, in the early days of Internet marketing, direct email marketing was all the rage. But soon this type of marketing spiralled out of control, resulting in mass email campaigns, which ultimately lead to spam and other problems of abuse.

Those were the days back then. But now, it seems like direct email marketing is slowly making its comeback. In fact, direct email marketing has risen in volume so dramatically that a recent Direct Marketing Association (DMA) report from London found a 30 percent increase in mass email marketing since last year.

This rise in direct email marketing is attributed to more effective use of the medium along with suitable audience targeting. It is widely speculated that direct email marketing rates will soon reach the same volume levels of traditional postal mail marketing.

One particular Internet marketing company that gives its thumbs-up to direct email marketing is Listrak, a leading email marketing solution provider that allows permission-based marketers to manage, send, track and grow their email marketing investment.

Listrak was named the 2006 Small Business Technological Excellence Award winner by the Philadelphia Chamber of Commerce, so it definitely has the necessary credentials and track record.

Follow the link below to checkout Listrak and its direct email marketing services.

http://www.listrak.com


To Your Success,

Wyatt, the "Mr. Believer"

~I believed, therefore I can achieve~


Internet marketing strategy