Internet Marketing News: Google's Deep Pockets Attract Attention - From Lawyers

Internet marketing strategy:

"The more successful you are, the more vulnerable you become".

The above saying cannot be more true as far as Google is concerned.

Google has grown into the world's most popular search engine, attracting millions of users per day. And apparently, it has also attracted attention from a different source: Lawsuits.

You see, the more rich and power a company is, the more lawsuits it will attract, and this is what's happening to Google at the moment. They range from copyright violation, trademark infringement and even its method of ranking websites.

Check out some of these issues that is faced by Google below:-

- A group of authors and publishers is challenging the company's right to scan books that are still under copyright.

- A small website in California is suing Google because it was removed from search results.

- European news agencies have sued over Google's use of their headlines and photos.

And there's more.

Many people in the Internet marketing industry thought that Google's $1.65 billion acquisition of YouTube is all smooth and rosy. Far from it.

It has turned out that YouTube contains not just homemade videos but also copyrighted clips that users upload without permission, exposing Google to a new spate of lawsuits as a result.

In fact, Google has inherited a lawsuit filed last summer against YouTube. Robert Tur, who owns a video from the 1992 riots in Los Angeles that shows rioters beating a truck driver, is suing YouTube, accusing it of copyright infringement.

And in the past week alone, YouTube has removed almost 30,000 video clips after being contacted by Japanese rightsholders who said it contained materials taken from Japanese music, movies or TV.

Faced with so many lawsuits, Google did the logical thing: it has hired an impressive line-up of bright, young lawyers who are technically proficient and experts in intellectual property. Its legal department has since grown into almost 100 lawyers to combat the army of lawsuits facing the Internet giant.

So being successful may not be a good thing afterall. But then again, if you are as rich and powerful as Google, you wouldn't give a damn about small fries poking at you from behind. Because in this world, money really talks.


To Your Success,

Wyatt, the "Mr. Believer"

~I believed, therefore I can achieve~


Internet marketing strategy