Know Your Enemy, Know Yourself

Internet marketing strategy:

There is an age-old military quote that says: If you know your enemy and yourself, you will win every battle.

What a profound saying indeed.

In order to win in any Internet marketing battlefield, you must know what your competition are up to. Below are just some tips for you to play James Bond and "spy" on your competitors.

1. Forums

Forums are perhaps one of the best places for you to do your spying. There are all kinds of topics and dialogues going on in the forums, and chances are, you will find some of the topics that talk about your competitors.

2. Buy your competitors' products

If you have the budget to spare, then invest some of your bucks on some of your competitors' products. In this way, you will gain a valuable insight of what they are marketing, and take steps to do even better than what they have to offer.

3. Google alerts

Google alerts is a free service that will send you all the latest news from around the Internet directly to your email inbox. All you need to do is to key in any keywords that relate to your competitors, and you will have all the latest buzz about your competition at your finger tips.

4. SpyFU.com

This is an excellent spying tool that allows you to research your competitors marketing campaigns. This free and comprehensive research tool monitors almost 4.5 million domains, showing you exactly how much your competitors are paying for search advertising on a daily basis, the total number of clicks they are receiving, their average ad position, and also reveals the exact keywords that your competitors are using for their rankings in the search engines.

So go on, have fun using these comprehensive set of spying tools to kill your enemies softly, and ruthlessly.


To Your Success,

Wyatt, the "Mr. Believer"

~I believed, therefore I can achieve~


Internet marketing strategy